Puma

Puma’s story begins in mid-20th-century Germany, where sports shoes grew from a small workshop into a global movement. The brand’s identity has always been tied to speed, bravery, and progress—not only on the track but also in mindset. That’s why today Puma unites athletic performance with street culture, inspiring people to move, stand out, and embrace change.

Puma emerged when sport was becoming a language of modern culture. From the early years, the brand focused on athletes’ needs and technological experimentation that delivered real advantages in competition. In the 1950s–60s, Puma established itself as an innovator in football and athletics, while the 1970s–80s set the path toward city style—footwear and apparel were no longer just for sport; they became part of everyday wardrobes.

The iconic visual codes—the leaping cat and the side Formstrip—were born from the need to clearly express movement. They’re not just logos; they are symbols of speed that make Puma recognizable anywhere—on the stadium, in the street, or on stage.

Puma’s motto “Forever Faster” means more than seconds on the scoreboard. It’s an approach where speed is a way of thinking: testing ideas quickly, learning fast from experience, and moving forward boldly. The brand blends:

• a sports lab – materials research, biomechanics, and ergonomics,
• a creative culture – collaborations with artists, designers, and clubs,
• everyday usability – design that works not only in ideal conditions but in real life.

The result: Puma products sit precisely where performance meets style.

Puma regularly introduces new technologies to make footwear lighter, springier, and more durable:

• NITROFOAM™ / NITRO™ – a nitrogen-infused midsole for high rebound and low weight (in selected running models).
• PUMAGRIP – a durable rubber outsole with multi-directional traction on varied surfaces.
• ULTRAWEAVE – an ultra-light upper material that improves comfort under intense load.
• dryCELL in sportswear – moisture-management tech for dryness and comfort.

The outcome: shoes and apparel that help you train more effectively and feel comfortable—while keeping Puma’s signature style.

• Think about the situation. Do you need a solution for everyday movement, a specific sport, or a bold city look?
• Think about feel. Is your priority softer cushioning, firmer support, or maximum lightness?
• Think about sustainability. Choose thoughtfully sourced materials and quality builds that last longer.
• Think about compatibility. Puma’s design language mixes easily—footwear and apparel naturally “talk” to each other, letting you build a cohesive look.

To find your best-fit Puma pair, consider:

• Activity. For daily wear and walks, choose a softer, stable model; for running—something lighter and more breathable.
• Surface. For a city marathon, go for a road-running profile with even cushioning; for indoor gym work—flatter soles with reliable grip.
• Foot width fit. Ensure toes don’t press the front and the sides aren’t too tight; 2–5 mm of toe room keeps things comfortable.
• Size & socks. Try with the same socks you’ll use in training (season-appropriate sports socks are available on MySport.lv).
• Kids. For school and sports, pick light, breathable models; for smaller kids, hook-and-loop straps are convenient, older kids can go with laces.

If in doubt, get advice from MySport specialists in store or remotely—we’ll help you find the right size and model.

• Fast delivery across Latvia (usually 2–3 business days) and convenient pickup options—in store, parcel locker, or by courier.
• 14-day returns—if you need to change size or model. Detailed terms are available on MySport.lv.
• Experienced specialists in running, cycling, hiking, and skiing—to help you choose.

• Women’s sports shoes
• Men’s sports shoes
• Kids’ sports shoes
• Sportswear

Whether you’re after a lightweight running pair, functional training apparel, or stylish everyday sneakers, Puma at MySport.lv offers proven quality and modern design for the whole family. Choose your Puma kit and move with confidence!