Asics

The story of Asics began in 1949 in Kobe, Japan, when entrepreneur Kihachiro Onitsuka started producing sports shoes with a clear mission: to help young people grow through sport. He believed that physical activity not only builds stronger bodies but also shapes character. This philosophy inspired the company’s name – ASICS, an acronym from the Latin phrase Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body.”

Originally operating under the Onitsuka Tiger brand – still popular today among retro sportswear fans – the company later evolved into the modern Asics brand. The new focus was on biomechanically engineered sports products, driven by scientific research and a deep understanding of runner physiology.

With its research centers in Japan and continuous innovation, Asics has become one of the world’s leading sports brands, especially in the running segment. Flagship models like the Gel-Kayano and Gel-Nimbus are trusted by runners worldwide.

Today, Asics continues to build on this legacy by offering technologically advanced solutions for running, racket sports, indoor training, and children’s sports – always staying true to its founding values of harmony between body and mind.

For over 70 years, Asics has been a global leader in sports gear. Elite athletes, recreational runners, kids, and indoor sport enthusiasts alike value the brand’s technological excellence and biomechanical precision. At MySport.lv, you’ll find a wide range of Asics footwear – from daily training models to race-day shoes, as well as specialized options for racket sports and children.

Most popular models:

• Asics Gel-Nimbus – legendary neutral running shoes with maximum cushioning and soft landings. The latest versions feature FF BLAST™ PLUS ECO foam and PureGEL™ technology.

• Asics Gel-Kayano – ideal for runners with overpronation. Perfect for long runs, offering Dynamic DuoMax™ support and 3D SPACE CONSTRUCTION™ for enhanced comfort.

• Asics Novablast – a modern choice for energetic, fast runs. Great for runners who enjoy a springy, responsive feel.

• Asics GT-2000 – a popular daily trainer offering balanced support and responsiveness.

All Asics running shoes stand out for their innovative midsoles, breathable uppers, and improved foot guidance systems, making them ideal for both marathoners and casual runners.

Asics also designs specialized shoes for badminton, squash, tennis, and indoor sports, where lateral stability and traction are key.

Popular models:

• Asics Gel-Rocket – versatile for volleyball, badminton, and other court sports requiring agility and cushioning.

• Asics Court FF and Gel-Challenger – great for tennis players, featuring TRUSSTIC SYSTEM™ stability and AHAR+™ rubber for durability.

These shoes feature non-marking soles to protect indoor surfaces while delivering superior grip and control during quick movements.

Young athletes need quality footwear too. Asics offers stylish, comfortable models for kids, suitable for running and indoor sports.

Asics kids’ shoes are lightweight and cushioned, with Velcro straps or elastic laces for easy wear, breathable materials, and child-friendly designs.

With proper movement, foot support, and cushioning, Asics helps children develop healthy sports habits from an early age.

Asics technologies aren’t just marketing terms – they’re based on real biomechanical research:

• GEL™ – cushioning in the heel and forefoot that absorbs impact.

• FF BLAST™ – lightweight, responsive foam for energy return.

• TRUSSTIC SYSTEM™ – offers torsional stability and reduces sole weight.

• AHAR+™ – durable carbon rubber in high-wear areas of the outsole.

These technologies help athletes run faster, longer, and safer – both in training and competition.

When choosing Asics shoes, consider the following:

• Foot type – neutral or overpronated (see Gel-Kayano or GT-2000).

• Distance and surface – for long runs, choose Nimbus; for speed and agility – Novablast.

• Cushioning level – more GEL and FF BLAST equals a softer feel.

• Sport type – for indoor and racket sports, opt for Gel-Rocket or Court models.

Each product on MySport.lv includes detailed descriptions and specs, helping you make an informed decision.

1. Wide selection of the latest Asics models

2. Detailed product information and size guides

3. Fast shipping throughout Latvia

4. Real-time stock and size availability

5. Expert customer support from sports gear specialists

Shop with confidence at MySport.lv – where performance meets service.

• Running shoes
• Indoor shoes
• Kids’ sports shoes
• Hoka running shoes

Which Asics shoes are best for overpronators?
We recommend the Gel-Kayano or GT-2000 for excellent foot stabilization.

How often should I replace my running shoes?
Typically after 600–800 km, depending on running style and surface.

Can I use Asics running shoes for walking or daily wear?
Yes! Neutral models like Gel-Nimbus and Gel-Pulse offer great everyday comfort.

Do Asics indoor shoes leave marks on floors?
No, most indoor models have non-marking soles suitable for all surfaces.

Are there Asics shoes for kids with Velcro straps?
Yes, MySport.lv offers several kid-friendly models with easy closures and proper support.

Whether you’re an experienced runner, a competitive tennis player, or shopping for quality shoes for your child, Asics is a trusted choice for every sports enthusiast. MySport.lv will help you find the perfect model – quickly, reliably, and professionally.