Icebug

Icebug is a Swedish footwear brand founded in 2001 with a clear mission: to empower people to move safely and freely in nature, regardless of weather conditions. Known for pioneering traction technology, such as the BUGrip® outsole with steel studs, Icebug offers exceptional grip on ice, snow, and slippery surfaces. But the brand goes beyond function — Icebug is also a global leader in climate-positive footwear production, using recycled and bio-based materials and continuously striving to reduce its environmental footprint. From trail runners to urban explorers, Icebug shoes are built for those who seek performance, sustainability, and Nordic durability in every step.

Icebug’s reputation is built on its dedication to solving one of the most common outdoor risks – slipping. Unlike many generic trail or winter shoes, Icebug integrates specialized sole technologies that are rigorously tested on real Scandinavian terrain.

BUGrip® – Grip You Can Trust on Ice

This patented outsole features dynamic carbide steel studs that adapt to the ground beneath you. When walking on asphalt, the studs retract slightly for comfort, while on ice or snow, they dig in to provide maximum traction. It's like having built-in crampons in your footwear – but engineered for daily use.

RB9X® – High-Performance Rubber Compound

Designed for runners and hikers who need excellent grip without studs, RB9X is an advanced rubber compound that outperforms many competitors in wet conditions. It also offers high abrasion resistance, meaning your soles won’t wear out quickly, even after tough terrain.

GORE-TEX® and EcoShell™ – Breathability Meets Waterproofing

For protection in wet and snowy weather, many Icebug models feature GORE-TEX membranes, which keep your feet dry while letting them breathe. In some lines, Icebug also uses EcoShell™, its waterproof membrane made from recycled PET polyester, offering an eco-friendly alternative to traditional laminates.

Lasting Comfort for Long Days Outdoors

Icebug shoes are also designed with anatomical support in mind. Most models offer:

• Roomy toe boxes for natural movement

• Cushioned midsoles for long-distance comfort

• Removable insoles for those who use orthopedic inserts

This thoughtful design approach makes Icebug suitable not only for athletes but also for those who need reliable, supportive footwear in winter cities, for dog walks, or commuting during the cold months.

Icebug is one of the first footwear brands to:

• Implement climate-conscious production, removing more CO₂ than it emits

• Use recycled PET materials and bio-based alternatives

• Publish annual sustainability reports, setting goals and tracking progress

By choosing Icebug, you're supporting environmentally responsible manufacturing and ethical business practices.

When selecting Icebug footwear, consider:

• Intended use: Running, hiking, or everyday wear

• Surface type: Ice, asphalt, or forest trails

• Studded or not: BUGrip outsole with steel studs or RB9X rubber outsole without

• Membrane: GORE-TEX is recommended for wet or winter conditions

MySport.lv offers only authentic Icebug products sourced directly from the brand or certified distributors. All items include warranty, fast delivery, and the option to try on in-store.

Popular models include:

• Icebug Arcus RB9X GTX – for running and active everyday wear

• Icebug NewRun BUGrip GTX – for trail running and hikes in icy conditions
• Icebug Rover RB9X – lightweight, breathable hiking shoes for summer

• Icebug NewRun BUGrip – for safe winter use in urban conditions

• Icebug Norna – designed for daily use by anyone with an active lifestyle

MySport.lv offers a broad range of Icebug shoes for both women and men.

Women's Models:

• Icebug Arcus 2 Women's RB9X GTX – Versatile running and hiking shoes with GORE-TEX and RB9X grip

• Icebug Ivalo4 Women's BUGrip Winter Boots – Winter boots with BUGrip outsole and steel studs for ice and snow traction

Men's Models:

• Icebug NewRun Men's BUGrip GTX – Winter running shoes with BUGrip grip and GORE-TEX membrane

• Icebug Rover 2 Men's RB9X GTX – Hiking shoes with RB9X outsole and waterproof GORE-TEX

• Hiking shoes
• GORE-TEX shoes
• Running shoes
• Hiking clothing

Can I wear studded Icebug shoes indoors?
It’s best to avoid it – studs can damage floors and may be slippery on smooth tiles.

How do I choose the right Icebug model?
Choose based on your activity and surface. For winter running – NewRun BUGrip GTX; for hiking – Rover 2 RB9X GTX.

Are Icebug shoes suitable for everyday use in winter?
Yes, especially models with soft padding and RB9X outsole offer comfort in urban winter conditions.

What’s the difference between BUGrip and RB9X?
BUGrip = outsole with steel studs; RB9X = non-studded rubber with excellent grip.

Are Icebug shoes available for children?
Currently, MySport.lv offers Icebug shoes only for adults.

Icebug shoes are more than just footwear for sports or hiking – they are a tool for safe movement. With a strong commitment to quality, innovation, and sustainability, Icebug is a trusted choice for experienced trail runners and urban explorers alike.

Find your Icebug shoes today at MySport.lv!